Heritage Launches 1st Annual Candelaria Celebration
This celebration includes giveaways, tamale classes, and more!
Heritage Grocers is thrilled to launch its 1st Annual Candelaria Tamale Celebration at Cardenas Markets (“Cardenas”) and El Rancho Supermercado (“El Rancho”).
For many Hispanic families the holiday season concludes with 'El Día de la Candelaria,' which takes place annually on Feb. 2nd. Leading up to this celebration, is "Three Kings Day" (Jan. 6th), where a “Rosca de Reyes” (traditional cake) is served. The person who receives a slice of rosca with a baby Jesus figurine inside is responsible for hosting a tamale party on Candelaria.
From now through Feb. 2nd, Cardenas and El Rancho customers are encouraged to enter social media giveaways through Cardenas and El Rancho Instagram profiles, in addition to on-air promotions for the opportunity to win a $100 gift card for their Candelaria tamale celebrations. Additionally, tamale classes and radio remotes will be held at select store locations where customers will also have the opportunity to win gift cards.
“Biting into a slice of rosca on Dia de Reyes is an adventure that comes with great rewards for some and big responsibilities for others. We know that finding the muñequito means you must host a tamale party on Feb. 2. We also know that many‘ conveniently’ forget about this obligation,” said Adam Salgado, Chief Marketing Officer for Heritage Grocers Group. “But we are here to help remind you, and whether you plan to make tamales at home, attend a tamale class, or prefer the convenience of buying them already prepared, we are dedicated to helping our customers honor this festive tradition through our fresh offerings and fun activities.”
For more information regarding Heritage Grocers Group 1stAnnual Candelaria Tamale Celebration and schedule of events visithttps://www.cardenasmarkets.com/candelaria/ andhttps://elranchoinc.com/candelaria/.